North Coast with Nads

If your algorithm is working correctly, you would’ve come across a few posts of a brightly coloured individual twirling around some stunning properties and hot spots around the North Coast. Nadia Zietsman is using her social media platforms to showcase the incredible lifestyle we have on the coast. For people not from here and not familiar with Ballito, it’s a guide to real estate, activities, foodie spots and more.

“It started with an in-house challenge to build a stronger presence on social media,” Nadia explains. It was awkward at first, but she kept at it until every video became like a conversation with one of her closest friends. “We had to publish at least three posts a week. The more I did it, the better I got at it. I don’t need to do any complicated editing. It’s just my phone camera and me!” she says. It was a way to think outside the “property”, so to speak.

“The reach you get is incredible! Everyone has a phone in their hands most of the time; it’s like a free marketing tool.” With almost no planning or scripts, every video is made to reflect what Nadia wants people to see: what you’re missing out on if you don’t live here. “I just try to keep everything authentic and fun, to connect with the person watching the video on the other side of the screen,” Nadia says. As much as she has fun with the videos, she loves that her platform can also drive business to the places she promotes. “People actually go visit the places I post about, and I think that is so incredible, how it all works to bring attention to these businesses.”

One of her favourite locations, so far, is Simbithi Eco-Estate. “We are so integrated into the lifestyle at Simbithi; it makes it so easy to promote it. My kids run free, and we love the friendly environment and green spaces,” Nadia explains. Looking at upcoming developments, she’s especially excited about the Seaton precinct and everything it will bring to the area. “The offering, the modern architecture, and the beach are a massive drawcard. Getting to walk on the beach after work with the kids running around and playing without a device in their hands is like a dream!”

More than just showcasing real estate, Nadia uses her platform to show everyone what she loves about this town and why it’s such a great place to live and work in!

Instagram: northcoastwithnads